1. Cross-Channel Knowledge
Marketing professionals who demonstrate cross-channel knowledge have a good understanding and helpful insight about the different digital channels. They will be able to guide their team to develop integrated strategies and campaigns. With their contributions, the brand's presence on the different platforms will be more consistent and more successful.
2. Marketing and Business Acumen
Marketing skills are responsible for getting the brand out and in front of potential customers. They encourage consumers to see how your company can help solve their problems. Marketers who can combine this knowledge with business acumen can make very valuable employees. These professionals will be able to see not only how to effectively reach customers, but also how what is going on the marketing department impacts the rest of the company as a whole.
3.
| Certifications | Proficiency in new technologies | Ability to troubleshoot problems | Technical Writing | Problem Solving |
Technical skills can be very valuable for marketers. If you have an understanding of coding, for example, you can make basic changes to your sites without having to involve the IT department. You will also have the tools you need to push your creativity to the limit since you will have greater insight into what the web is capable of producing.
4.
| Leadership | Networking | Teamwork |
| Mentoring | Self Confidence | Mentoring |
| Decision Making | Network Building | Group work |
| Delegation | Effective Communication | Decision Making |
| Motivating Others | Delegation | |
| Collaboration |
Interpersonal and communication skills will help you work more productively with those in other departments. As you remove the silos and barriers that traditionally separate these groups, such as those working in content development from the search department, more holistic marketing efforts can be pursued. The more you understand the power of psychology and how that can influence people and relationships, the more you will be able to promote cooperation.
5. Passion for Your Product, Market, and Industry
It does not matter how experienced and skillful you are at marketing, if you do not have passion about your brand and your product, your efforts will not span as far as they could. The passion also needs to be emotionally intelligent. You need to be able to identify your drive and funnel it towards making your work successful.
It does not matter how experienced and skillful you are at marketing, if you do not have passion about your brand and your product, your efforts will not span as far as they could. The passion also needs to be emotionally intelligent. You need to be able to identify your drive and funnel it towards making your work successful.
Jim is the founder and CEO of BrightEdge, the leading enterprise SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform.
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