Audience visibility is the goal of content marketing, however the, “awesome must have information to help grow your business”, is being drowned with the pushy “here, here, here, come buy my stuff”. That is not the way to do business.
A company’s marketing strategy and advertising channel will determine the balance required in order to target and successfully reach the preferred audience.The struggle is finding the perfect balance between blogging, sending email newsletters, creating videos, and staying connected through social media in a manner which provides value and not just inbox fodder.
The Blog vs The Newsletter
Working in the Internet Marketing arena for almost a decade we have watched blogging mutate from a daily, weekly or monthly digital journal, by a single author, to a multi-author lead capturing landing page designed to ensnare the unsuspecting internet surfer into subscribing to a possibly useful informational newsletter. Whew!
Newsletters used to be informative; however, not all newsletters are created equal. Today, the newsletter can be likened to leading a horse to water and hoping it will drink and drink deep from click-thru advertisements. As a practitioner of Internet Marketing, driving web traffic to squeeze pages filled with money making affiliate offers is in itself a business; however implementing an informative email marketing newsletter for your own business should stay company centric.
Newsletters used to be informative; however, not all newsletters are created equal. Today, the newsletter can be likened to leading a horse to water and hoping it will drink and drink deep from click-thru advertisements. As a practitioner of Internet Marketing, driving web traffic to squeeze pages filled with money making affiliate offers is in itself a business; however implementing an informative email marketing newsletter for your own business should stay company centric.
Remember, newsletters are a business’s lead generation tool so articles should cover a range of topics on a particular theme which lead to a more in-depth coverage of a topic. Also, you can filter through your lead database with different newsletter content directing readers to the main topic of your website’s blog for a particular marketing segment.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries which have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
There is no mistake, email marketing works. When it comes to the ability to measure ROI from digital channels email marketing for acquisition and engagement/retention is second only to paid searches.
10 ONLINE CHANNELS WHICH BRAND MARKETERS BELIEVE IS EASIEST TO MEASURE ROI
Paid search, email marketing and organic search are among the top 3 digital channels which marketers believe is the easiest and most effective to judge ROI on their spends. This data is based upon a survey of respondents who were active on digital spending, 58% which are on the client side marketing professionals. Affiliate marketing, display advertising, webinars, social media, online video and mobile advertising makes the top 10 list of most easiest to measure ROI distribution channels. Posted 29th April by Sumit Roy
Paid search, email marketing and organic search are among the top 3 digital channels which marketers believe is the easiest and most effective to judge ROI on their spends. This data is based upon a survey of respondents who were active on digital spending, 58% which are on the client side marketing professionals. Affiliate marketing, display advertising, webinars, social media, online video and mobile advertising makes the top 10 list of most easiest to measure ROI distribution channels. Posted 29th April by Sumit Roy
DON'T FORGET ABOUT SOCIAL MEDIA
Facebook’s algorithms are making it much harder for brands to get results from Facebook, particularly without spending money on ads. However, with a little bit of creativity and effort Facebook is still a great social networking site to drive a lot of traffic. You can also try FPTraffic, to build, grow and monetize your Facebook pages.
Facebook has a scheduling tool, but with FPTraffic you simply create your schedule and then search through supplied photo sources for content related to your Pages.
When you find a photo you want to post to your Page, click on it and it'll automatically be added to your queue.
FPTraffic is the best and quickest tool to find and schedule content to be posted to your Facebook Pages!
When you find a photo you want to post to your Page, click on it and it'll automatically be added to your queue.
FPTraffic is the best and quickest tool to find and schedule content to be posted to your Facebook Pages!
5 Twitter tips to drive traffic
With Twitter you want to make sure you adhere to these 5 Twitter tips to help you increase your web traffic. These are not in any specific order and there are many other tips however you will find a consistent theme those who have a high number of followers.
1. Hashtags, 2. Use shareable visuals, 3. Tweet often, 4. @Mention influencers, 5. Write great headlines Written by Jeff Bullas
September 2, 2015.
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